Top 5 Beauty Retail Apps on Android in Latin America: Q2 2022 Performance

In the second quarter of 2022, the top beauty retail applications on the Android platform in Latin America showed varied performance trends in terms of weekly downloads and active users. Here’s a closer look at the performance of these apps.

O Boticário saw a significant fluctuation in weekly downloads, peaking at approximately 386K in the first week of April and dipping to around 73K by mid-June. The app ended the quarter with a boost to 172K downloads in the last week of June. The active user base mirrored this trend, starting at 941K, peaking at 2.2M in early April, and closing the quarter with 1.7M active users.

Natura: Perfumes e Cosméticos experienced a relatively stable download rate, fluctuating between 47K and 64K downloads weekly. The active user base showed a slight variation, maintaining an average of around 350K users throughout the quarter, with a minor peak at 377K in late May.

Época Cosméticos & Perfumaria exhibited a steady increase in weekly downloads, starting at 44K and reaching up to 69K by mid-June. The active user count also showed positive growth, beginning at 164K and peaking at 207K in the third week of June.

Beleza na Web: Cosméticos had a varied download trend, starting at 45K, peaking at 56K in mid-May, and settling around 47K at the end of the quarter. The app’s active users remained fairly consistent, with a slight increase from 190K to 203K in mid-May and ending around 190K by the end of June.

Representante Eudora showed a steady download rate, fluctuating between 8.5K and 18K downloads weekly. The active user base experienced minor fluctuations, starting at 73K and ending at 71K, with a peak of 78K in early May.

For more detailed insights into the performance of these beauty retail apps, visit Sensor Tower.